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click path
A click path (clickstream) is the sequence of hyperlinks one or more website visitors follows on a given site, presented in the order viewed.〔(【引用サイトリンク】url=http://www2.opentracker.net/glossary )〕 A visitor's click path may start within the website or at a separate 3rd party website, often a search engine results page, and it continues as a sequence of successive webpages visited by the user.〔(【引用サイトリンク】first=Yura )〕 Click paths take call data and can match it to ad sources, keywords, and/or referring domains, in order to capture data.〔(【引用サイトリンク】url=http://clickpath.com/how_it_works.html )〕
==Information Storage==
While navigating the Internet, a client’s computer makes requests to a master computer, known as a server, every time it selects a link. Most servers store information about the sequence of links that a client clicks while visiting the websites that they host in log files for the site operator’s benefit. The information of interest can vary and may include: information downloaded, webpage visited previously, webpage visited afterwards, duration of time spent on page, etc. The information is most useful when the client/user is identified, which can be done through website registration or record matching through the client’s ISP (Internet Service Provider).〔(【引用サイトリンク】url=http://www.learnthenet.com/how-to/control-your-clickstream/ )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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